Each client is unique.


Unlike most brokerages, Price Planning is a fiduciary, which means we are legally obligated to put our clients’ interests first.

This ensures that you get a cusomized solution that fits your particular financial situation.”

— Debbie Price

Our clients ultimately dictate the scope of services provided by Price Planning. Whether single or married, aged 30 or 60, earning $50k or $750k annually, or possessing a net worth of $25k or $2.5M, Price Planning can provide you with sound financial planning solutions to help you meet your individual goals.

1) Recently Divorced with limited financial experience/interest

This 50 year-old recent divorcee had limited interest in financial matters beyond the maintenance of her checking account. She needed Price Planning to advise her on when/how she could retire, what to do with her property settlement, and everything to do with taxes. Price Planning addressed the following areas via an initial hourly engagement of $2,310.

  • Prepared cash flow and retirement analysis — $990
  • Provided investment advice and implementation (i.e., invest lump sum cash property settlement and QDRO) — $990
  • Prepared estimated tax payment instructions, including checklist of tax records to accumulate/maintain — $330

In subsequent years, even after a move to another state, this client continued to engage Price Planning for annual investment reviews and tax preparation.

2) Do-It-Yourself Couple with recent inheritance

A recent inheritance prompted this Early-60s couple to seek a fee-only financial planner and investment advisor. Price Planning addressed the following areas via an initial retainer engagement of $2,640.

  • Retirement: addressed pre-retirement questions/issues as part of retirement plan and What-If scenarios
  • Investments: helped determine type of account(s) needed (e.g., a separate joint brokerage account for charitable purposes), asset allocation, and mutual funds selection
  • Income taxes: considered as part of retirement planning and investment advice
  • Estate planning: reviewed current legal documents and recommended no changes at that time

In subsequent years, this client periodically engaged Price Planning to review their investments ($990-$1,320 annually).

3) Single Executive and self-proclaimed spender

A new partner in a law firm, this 35-year old woman was a single homeowner and a self-proclaimed spender. She was looking for someone to handle all of her financial affairs because they held no interest to her. Price Planning addressed the following areas via an initial retainer engagement of $5,300.

  • Cash flow: projections proved able to afford larger home and maintain current lifestyle
  • Retirement: prompted to maximize contributions to 401(k) and non-deductible IRA
  • Investments: mutual funds selected in 401(k) and IRA
  • Taxes: Income tax planning, quarterly estimates and preparation of annual income tax returns
  • Insurance: prompted to obtain disability insurance and validated that no additional life insurance was needed
  • Estate planning: recommended simple will, living will, and durable power of attorney for health care

In subsequent years, this client engaged Price Planning to monitor spending, review investments, and prepare tax returns and quarterly estimated tax payments. When this client became engaged, issues regarding marriage and family planning also came into the scope of the financial review.

Price Planning eventually performed services for this client’s brothers and parents.

4) Married Executive with grown family, considering retirement

A 55 year-old executive, this client is married, has adult children, and was considering retirement. Price Planning addressed the following areas via an initial retainer engagement of $6,400.

  • Cash flow/retirement analysis: showed ability to retire and where cash flow would come from; varied assumptions based upon client wanting an ultra-conservative view of retirement; recommended strategies for maximizing executive benefits while minimizing increases in company stock holdings
  • Investments: asset allocation modeling incorporated in cash flow/retirement analysis; recommended strategies for reducing company stock concentration; coordinated engagement recommendations with the client’s existing broker/investment specialist
  • Income taxes: strategies mentioned above designed to minimize income taxes
  • Estate planning: assessed estate liquidity and projected no shortage; recommended updating of pour-over will, revocable trusts, living will declaration, and durable power of attorney for health care documents

Since this client was relatively self-reliant and had an existing broker/investment specialist, he did not need Price Planning after the initial retainer engagement was completed.

5) Knowledgeable Retiree anticipating spouse's needs

This 70 year-old retiree had done well for himself and his spouse. He not only needed periodic investment advice, but he also wanted to establish a relationship with Price Planning so his wife would have a trustworthy advisor if/when he becomes incapacitated or deceased. Price Planning addressed the following areas via an initial hourly engagement of $2,310. 

  • Cash flow: reviewed needs, including banking relationship and savings/money market account rates
  • Investments: provided advice, including a comparison of a recommended portfolio to an all-index portfolio — $1,980
  • Estate planning: reviewed current legal documents and recommended new wills and power of attorneys — $330

In subsequent years, this client engaged Price Planning to review their investments. They anticipate Debbie Price’s role to expand should he become incapacitated or deceased.